The average jumper travels thousands of miles, drinks bucket-loads of water, and sheds micro-fibers long after it reaches your laundry basket. Against that backdrop, the white stuff has spent the past decade asking a hard question: how do you...
For many Britons, a FatFace hoodie is as essential to a laid-back weekend as a coastal breeze and a flat white. Yet, in 2025, a hoodie must do more than warm the body; it must reassure the conscience. Consumers...
Scroll any social feed, and you’ll find Uniqlo touting LifeWear as “good clothes that change the world.” But how green is a ¥1.3-trillion fashion empire that sells millions of polyester puffers each winter? In 2025, sustainability storytelling risks becoming...
